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Instant Gratification
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In 2008 I met a young man who went by the stage name of Cheeks to talk to him about playing the female role of Xoie in one of the DOOR MAT films. He was immediately a colorful personality and a force of nature. In addition to acting, he also had an EP of music out and was in the process of recording his second EP entitled “Glambition.” We shot the Door Mat films in early 2009, and then later in the year Cheeks reached out to ask if I would collaborate on a music video with him for the song “Instant Gratification.”

 

We met up and went over ideas; honestly, they were mostly his. I provided the location (our house) and some ideas for individual shots, and then I shot all of the footage. He definitely had a lot of specifics in mind and I was happy to help him realize his vision.

 

We shot everything in one day at the beginning of 2010; he had three makeup changes, we did a TON of shots in front of our makeshift green screen (a green wall in our living room, with a green tablecloth on the floor). It was a long, laborious day, but I loved so much of what we got out of it. At the end of shooting, Cheeks mentioned some of the FX he would like me to do… it wasn’t my forte at all, but I was game. Then he told me he would like to premiere the video online in a week. “Not happening,” I replied. Not only was I learning my way through the effects (including keying out green screen footage, which I had never done plus it wasn't the best green screen to key from), but I was working full time at a job where I had to be at the office at 2:30 in the morning. My schedule was crazy to say the least.

 

I don’t remember how long it took me to do the FX shots he asked about - maybe a couple of weeks, but I delivered them and the footage to him as he was going to edit the video himself. A few days later, he put the edited video online… and I was not happy. At all. There were a lot of problems with it, but it seemed obvious to me it needed a LOT more work, a lot more effects shots, and a serious re-editing. I detailed everything in a not-so-subtle and probably not-so-nice email to him. He was very nice about it, and encouraged me to rework things to my vision of how it should be.

 

A fire was lit under me, and I worked every waking hour on all sorts of effects, and then edited everything together myself. I sent him the revised, he pulled the old video down and replaced it with the “Director’s Cut” (I don’t recall being credited as the director, but oh well). I was much more pleased with the final product; hopefully Cheeks was too. The final product definitely wasn’t instant, but I loved it and was so proud to be part of it.

 

2010, color, HD digital video, 4 min.

 

Click on thumbnails below to start slideshow of images from the music video!

Cast

CHEEKS

 

 

TONY PINIZZOTTO

ERIK LARSON

 

Performer/Lyrics/Music/

Producer

 

Production Asst

Director/Editor/FX/

Camera

 

WaTch The VIDEO!

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